TUF strives to cultivate a stronger community by highlighting the gems within it. Those gems include small businesses, local heroes, and public spaces. We never charge our partners a penny for our services, so our ability to impact the community relies on support from our neighbors.
None of our team members earn a penny in compensation so every dollar of your donation goes right back into our community.
Plus, since we are a 501(c)(3) organization, your donation is 100% tax-deductible.
The Underdogs are a group of dedicated volunteers, small businesses, & industry professionals. Together, we are The Underdog Family, a non-profit organization that was born out of a desire to support our local small businesses through mission driven initiatives aimed to bring our community together.
“The Underdog Foundation is truly amazing at what they do. Me and my brother will always and forever be grateful for everything that they have done to support our business.”
- Ali, Co-Owner of Hayati Mediterranean
“The Underdog Foundation is an amazing organization that allowed our business to step up to the next level. We are so pleased with the new website, and the process was very pleasant - every one at The Underdog Foundation listened to our concerns and gave us expert advice! Thank you!”
-Sonia and Mark, Owners of Federal Coffee
"The Underdog Foundation is run by truly dedicated people who genuinely care about helping your business thrive. From the beginning, they sit and meet with you and begin to strategize ways that you can take over the world... They have helped us with marketing, e-commerce, website edits as well as invaluable content."
-Fetien, Co-Owner of Konjo Ethiopian
“I would like to personally thank The Underdog Foundation for what they have done for Hayati Mediterranean Grill. I did see a big change after the impact of the pandemic and with The Underdog Foundation it improved a lot…”
-Mohamed, Co-Owner of Hayati Mediterranean